Friday, May 26, 2017

It's finally here!! Heartstrikers 4 Cover Reveal and Release Date!

The wait is finally over!

A DRAGON OF A DIFFERENT COLOR comes out July 28!

I love this cover! Who is that fire dragon on Marci's shoulder, hmm?
To save his family from his tyrannical mother, Julius had to step on a lot of tails. That doesn’t win a Nice Dragon many friends, but just when he thinks he’s starting to make progress, a new threat arrives.  
Turns out, things can get worse. Heartstriker hasn’t begun to pay for its secrets, and the dragons of China are here to collect. When the Golden Emperor demands his surrender, Julius will have to choose between loyalty to the sister who's always watched over him and preserving the clan he gave everything to protect.

At long last, the wait is over! The fourth Heartstrikers book, A DRAGON OF A DIFFERENT COLOR comes out July 28!

What happened in China? Where's Marci? What the hell is Bob doing? I know book three left you with a lot of questions (because you flooded my inbox with them), but now the answers are finally upon us.

A DRAGON OF A DIFFERENT COLOR is the next to last book in the Heartstrikers series (that's right! 5 books!). If you've liked the books so far, you are going to love this novel. It's huge, it's epic, it's full of dragon drama, Bob's pigeon wears a a cute little hat...I'm just totally in love with it, and I know you will be, too!

Closer to launch, I'll be posting an excerpt from the new book on my website, so keep your eyes on the blog or follow me on Facebook and/or Twitter to make sure you get in on that sweet sample chapter action.

Of course, subscribers to my New Release Mailing List get even more sample chapters, exclusive special content like the Mother of the Year short, and they get all my announcements first, so maybe sign up for that if you're not already? I promise not to spam you! ^_^

Bethesda voice, "You know you want it."

As always, thank you all so so much for reading. I couldn't do any of this without you guys. You're the reason Julius, Marci, Bob, Chelsie, and everyone else is here, and I really can't thank you enough.

I really hope you check out the book. Happy Friday, and I'll talk to you again soon!

Yours always,
Rachel Aaron
Mother of Dragons Bethesda's Unpaid Intern

A DRAGON OF A DIFFERENT COLOR is the fourth book in the Heartstrikers series. If you're new, start from the beginning with NICE DRAGONS FINISH LAST! I promise you won't be sorry!

Tuesday, January 31, 2017

Which Paid Marketing Works (and Doesn't Work) for Books

Hi Folks,

See? We're not gone totally! In fact, I have a massive, crunchy, and highly informative blog post for you all today. This post was over a year (and more money than I'd like to admit) in the making. I do hope you all find it useful, we certainly have. Today's post is all about marketing, paid marketing in particular.

Which Paid Marketing Works for Books. (and which doesn't...)

This summer, we embarked on a massive marketing effort for No Good Dragon Goes Unpunished. I had the whole campaign planned out with something new and interesting happening every week or every other week. We had our target customers, channels, and funnels all setup. To complete the package, we tracked the crap out of everything we did.

For the important parts of this article, we ran Facebook ads, we used Amazon Marketing Services, we commissioned art, and dropped list bait. We did a LOT is what I'm saying.
We spent thousands of dollars on marketing and today I'm going to share our data with you. 
I cannot bold that enough. This was, at the end of the day, a grand experiment for Aaron/Bach, LLC. We put down serious cash and we hired a professional data-driven marketing firm, Proof Industries to help us put it all together. Additionally, the whole effort coincided during a time of the year (launch) when we had maximum leverage working for us.

Now, I'm going to show you what we actually did, how well it's worked, and compare it to past marketing efforts to show how it stacks up. This is going to be one hell of a post.

So, first...

I want to plug the good folks over at Proof Industries. We threw an entire multi-channel marketing campaign at them in May and they made it happen starting in June. I could not have set up all the tracking infrastructure and hundreds of Facebook ads myself. They also helped us monitor the whole shebang as it happened and ran the post-mortem. 

Big thanks to Zach, Josh, and Ansley for helping us pull it all off!